Denver, Colorado Takes the Throne as the Online Shopping Capital of the U.S.

August 8, 2024 – Forget the busy professionals of New York City or the celebrities of Los Angeles — when it comes to the kings of online shopping, the unassuming residents of Denver, Colorado have taken the crown.

The Rocky Mountain town has emerged as America’s top online shopping city, with locals averaging a stunning 151 packages per person annually. That’s equivalent to one delivery every 2.4 days, keeping postal workers employed and challenging the notion that big cities are the epicenters of eCommerce.

The inaugural Grip Top 25 Online Shopping Cities reveals a surprising trend: while major hubs like Los Angeles and Miami are often associated with high online shopping habits, it’s smaller U.S. cities like Denver benefitting the most from the convenience of eCommerce and doorstep delivery.

New Yorkers, despite their reputation for being the ultimate consumers, ranked seventh on the list, ordering an average of 120 packages per person annually.

“Our report shows the shifting landscape of shopping in America and how many communities across the country are realizing the benefits of having essential needs delivered right to their home,” said Juan Meisel, CEO and Founder of Grip, a leading eCommerce technology company.

“It’s not just clothes being ordered online but frozen food, pharmaceuticals, fresh flowers, and anything else you can think of. With the simple press of a button, millions of Americans can have everything they need delivered to their doorstep, no matter where they are,” Meisel added.

In addition to Denver, Colorado Springs joined the top 10, showcasing Colorado’s dominance in the online shopping realm. Meanwhile, Florida’s retirement havens, Saint Petersburg and Naples, also feature prominently on the list.

San Francisco and Brooklyn, despite their bustling urban environments, lag behind in 20th and 23rd places respectively, further emphasizing the shifting tides in eCommerce.

U.S. cities with highest per capita eCommerce delivery rates annually:
  1. Denver, Colorado – 151 packages
  2. Nashville, Tennessee – 140 packages
  3. Alexandria, Virginia – 134 packages
  4. Saint Petersburg, Florida – 134 packages
  5. Scottsdale, Arizona – 133 packages
  6. Naples, Florida – 128 packages
  7. Manhattan, New York – 120 packages
  8. Austin, Texas – 120 packages
  9. Colorado Springs, Colorado – 112 packages
  10. Virginia Beach, Virginia – 99 packages
  11. Seattle, Washington – 96 packages
  12. San Diego, California – 96 packages
  13. Raleigh, North Carolina – 94 packages
  14. Atlanta, Georgia – 92 packages
  15. Portland, Oregon – 91 packages
  16. Charlotte, North Carolina – 91 packages
  17. Aurora, Colorado – 89 packages
  18. Washington, D.C. – 87 packages
  19. Tampa, Florida – 85 packages
  20. San Francisco, California – 84 packages
  21. Fort Lauderdale, Florida – 83 packages
  22. Pittsburgh, Philadelphia – 80 packages
  23. Brooklyn, New York – 78 packages
  24. Mesa, Arizona – 77 packages
  25. Jacksonville, Florida – 74 packages